Obtain a quick overview of this course and download the workbook. And before we get tactical, let’s nail why LinkedIn is mission-critical for today’s B2B buyers and your sales process and how elevating your expert presence and value-led outreach translates into more conversations, warmer pipelines, and faster revenue growth.
The first step to Selling with LinkedIn is to improve your LinkedIn profile so that it attracts your ideal buyers, highlights your expertise and amplifies your brand. As 82% of B2B buyers look up providers on LinkedIn before replying, you can't afford to have an unprofessional or incomplete LinkedIn profile.
We all know that networking is valuable. But today, it's imperative that you formalize your informal network on LinkedIn. You'll be surprised at how many in your network connections know your ideal buyers. And LinkedIn's advanced search helps you to find new great relationships with common traits.
The heart of LinkedIn is networking. Now that you've grown your network, you can find more ideal buyers that are already connected to your new network connections. Learn how to find, connect with, and obtain more warm introductions to ideal buyers.
Now that you've grown your LinkedIn network to include many ideal buyers, its time to increase awareness of your brand expertise and valuable contributions. Monitor and engage with buyer activities in helpful and supportive way. Periodic posts, valuable contributions, and consistent touches build familiarity and trust.